CAMPUS
St. Thomas Aquinas
UNIT
Office of Publicity
POSITION
Marketing Communications Specialist
PHONE
+84 1900 6333 97
Rose Nguyen
She/Her/Hers
Staff
Strong ability to translate business objectives into effective Integrated Marketing Communications Plans that drive brand awareness and engagement
SHARE PROFILE
Marketing Executive with 4+ years of experience in education and advertising industry. Proven track record in leading integrated campaigns, campus launching communication, and managing multi-channel brand presence. Strong ability to translate business objectives into effective Integrated Marketing Communications Plans that drive brand awareness, engagement, and enrollment growth.
Professional Statement
I believe that a successful brand is not built only through advertising, but through a deep understanding of customers, culture, and business objectives. My approach focuses on connecting brand strategy with real consumer insights, ensuring that every campaign, activation, and communication effort reinforces the brand’s identity while delivering measurable business impact.
Brand & Communication Strategy
Develop and implement an effective communication plan for marketing and PR campaigns.
Propose strategies to introduce and promote the brand message.
Conduct market research and competitor analysis.
Manage brand image from design to production.
Oversee both external and internal communications.
Creative Development
Hands on content production.
Coordinate with the Marketing team to ensure an effective communication plan across social platforms.
Coordinate the flow of external and internal communications (memos, newsletters, etc.) for students and prospects.
Oversee content for the website, social calendar, marketing materials (press releases, blogs, POSM, sale kits).
Manage media inquiries and arrange interviews, statements, etc.
Internal communication/ Employee Branding
Internal & External communications flow for student, prospects, staffs
Media Relationships
Build long-term relationships with KOLs, NGOs, GOS, journalist, influencers and key stakeholders
Monitor press coverage related to the company and its brand, maximizing opportunities for positive PR.
Analyze current communications to ensure consistency.
Crisis Management
Serve as a facilitator and provide solutions for resolving disputes.
Communication Planning & Execution
Develop and execute integrated communication plans for marketing & PR campaigns, including key messages, content angles, and channel strategy.
Translate brand concepts into executable content across website, social media, PR materials, and on-ground touchpoints.
Campaign & Content Coordination
Coordinate with internal teams (design, academic, sales) and external partners to ensure campaign output meets brand standards.
Oversee content production including press releases, blogs, POSM, sales kits, and social content calendars.
Event & Activation
Plan and execute brand events end-to-end (workshops, graduation ceremonies, product launches, talk shows), from briefing, timeline tracking to on-site execution and post-event reporting.
Professional Areas
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Academic Areas
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Marketing Communications Specialist
The American University of Science (AUS)
St. Thomas Aquinas Campus (STAC)
2024 - Present
Brand & Communication Strategy
Develop and implement an effective communication plan for marketing and PR campaigns.
Propose strategies to introduce and promote the brand message.
Conduct market research and competitor analysis.
Manage brand image from design to production.
Oversee both external and internal communications.
Creative Development
Hands on content production.
Coordinate with the Marketing team to ensure an effective communication plan across social platforms.
Coordinate the flow of external and internal communications (memos, newsletters, etc.) for students and prospects.
Oversee content for the website, social calendar, marketing materials (press releases, blogs, POSM, sale kits).
Manage media inquiries and arrange interviews, statements, etc.
Internal communication/ Employee Branding
Internal & External communications flow for student, prospects, staffs
Media Relationships
Build long-term relationships with KOLs, NGOs, GOS, journalist, influencers and key stakeholders
Monitor press coverage related to the company and its brand, maximizing opportunities for positive PR.
Analyze current communications to ensure consistency.
Crisis Management
Serve as a facilitator and provide solutions for resolving disputes.
Brand Communication Executive
VUS - The English Center
April 2023 - July 2024
Campus Marketing & Brand Management
Led communication planning for 10 new campus launches across provincial markets
Developed integrated IMC plans including digital, PR, KOL and community activation
Coordinated with Digital team to optimize campaign performance (reach, engagement, conversion)
Content & Brand Governance
Managed brand content across fanpages, website, email & POSM
Ensured consistent brand messaging across 20+ provincial branches
Trained local marketing teams on brand guideline & content standards
Event & Activation
Executed monthly Cambridge Ceremony events (over 1,000 attendees/event)
Supported regional branding activities to strengthen local market presence
BIOGRAPHY
SCHOLARSHIP
EXPERTISE
APPOINTMENT
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