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CAMPUS

St. Thomas Aquinas

UNIT

Office of Strategy

POSITION

Strategy Specialist
Assistant to the President

PHONE

+84 899 142 148

Phoebe Luu

She/Her/Hers

Staff

Advancing institutional priorities through strategic coordination, operational excellence, and evidence-based planning to strengthen governance and long-term organizational impact.

While my formal title is Strategy Specialist and Assistant to the President, I understand my role as a catalyst for clarity, alignment, and connection. I operate from the conviction that precision and compassion are not opposing forces; rather, disciplined organization and thoughtful efficiency create the conditions in which genuine human engagement and innovative ideas can flourish.

I am deeply motivated by the pursuit of knowledge and by the privilege of supporting visionary leadership at The American University of Science. By helping ensure that the Office of the President functions seamlessly—while also contributing strategic insight, research, and coordinated execution—I support institutional momentum and help advance initiatives that shape the future of education and scientific inquiry.

Beyond my professional responsibilities, I am a lifelong learner with a strong curiosity for art history and a deep respect for the power of storytelling. This balance between analytical rigor and creative expression informs how I approach challenges, build relationships, and support impact at scale—always with the goal of fostering shared understanding and durable institutional value.

Professional Statement

I work at the intersection of strategy, execution, and data-driven marketing, translating direction into measurable and sustainable outcomes. With focused interests in business development, crisis management, and performance marketing and analytics, I concentrate on sharpening positioning, strengthening campaign effectiveness, and cultivating trusted client and stakeholder relationships. Guided by clarity, ownership, and collaboration, I bring disciplined execution and strategic perspective to every initiative I support, ensuring alignment between vision, action, and results.

  • Strengthened brand awareness through consistent social media content management and targeted marketing campaigns aligned with defined brand positioning.

  • Supported business development initiatives by analyzing strategic and product positioning and proactively engaging prospective clients through cold outreach, email communications, and in-person meetings.

  • Managed campaign planning and budget oversight, monitoring expenditures and performance metrics to ensure efficient execution and measurable outcomes.

  • Enhanced client management and retention by cultivating strong client relationships, supporting renewals, and identifying strategic upsell opportunities.

  • Contributed to team growth and leadership through cross-functional collaboration, ownership of initiatives, and a disciplined, results-driven working approach.

  • Business Development & Lead Generation

  • Brand Marketing & Social Media Management

  • Performance Marketing, Data Analytics & Reporting

  • Crisis Management & Risk Awareness

  • Strategic Storytelling & Content Distribution

  • Leadership, Collaboration & Team Development

  • Campaign Budgeting & Performance Optimization

Professional Areas

Brand Management
Strategic Communications

Strategic Communications and Brand Management
Academic Areas
ResearchAreas

Strategy Specialist and Assistant to the President

The American University of Science (AUS)

St. Thomas Aquinas Campus (STAC)
August 2025 – Present
  • Conduct strategic analysis and institutional positioning assessments to support University growth initiatives and long-term planning objectives.

  • Lead proactive outreach to prospective partners and stakeholders through structured engagement strategies, including cold outreach, formal correspondence, and in-person meetings.

  • Provide executive-level coordination and analytical support to advance leadership priorities and ensure alignment across academic and administrative functions.


Brand Marketing Manager

ADD Construction

February 2024 – July 2025
  • Analyzed brand strategy and product positioning to inform marketing direction and ensure alignment with organizational objectives.

  • Oversaw social media content management and campaign execution to strengthen brand visibility and market presence.

  • Developed, monitored, and optimized campaign budgets, ensuring efficient resource allocation and measurable performance outcomes.

  • Evaluated marketing performance metrics to guide continuous improvement and strategic decision-making.


Assistant to the Chief Executive Officer

Gia Minh Construction & Investment

April 2025 – June 2025
  • Managed client relationships to support contract renewals, retention initiatives, and strategic upsell opportunities.

  • Advised clients on marketing strategy, strategic storytelling, and content distribution to enhance communication effectiveness and brand coherence.

  • Supported executive decision-making through coordination, analysis, and cross-functional engagement.

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