CAMPUS
St. Thomas Aquinas
UNIT
Office of Strategy
POSITION
Senior Graphic Design Specialist
PHONE
+84 1900 6333 97
Nick Nguyen
He/Him/His
Staff
A graphic designer specializing in practical visual solutions and problem-solving through design. With experience in branding, marketing materials, and digital visuals, I focus on turning complex ideas into clear, functional, and engaging visual communication.
SHARE PROFILE
Growing up surrounded by tools and engineering drawings, inspired by my father, a mechanical engineering lecturer at HCMUTE, I developed a hands-on mindset and a natural curiosity about how things work. This foundation shaped my approach as a graphic designer specializing in branding, visual identity, and digital design.
I view design as a simple input-output model: every task begins with a brief, I analyze the requirements, and I deliver clear, effective solutions. To me, design is about rearranging known components to meet specific needs. Nearly 40% of my process is dedicated to research - studying references, exploring possibilities, and understanding the problem deeply before moving into creation.
Outside of design, I enjoy crafting, DIY projects, 3D printing, assembling parts, and mechanics - from maintaining my motorbike to fixing home appliances. These hands-on hobbies sharpen my ability to analyze, experiment, and solve problems, which naturally influences my creative process.
I believe great design goes beyond looks - it should both be right and feel right. My goal is to create visuals that matter and solve real problems.
Professional Statement
I see design as a practical tool for communication and problem-solving. In my work, I focus on creating clear and consistent visual materials that support the company’s branding and communication needs.
Beyond design, I also pay attention to how ideas are executed in real production, including printing, POSM, and event materials. My goal is to deliver solutions that not only look good but also work effectively in real situations.
Branding Design Support – Develop and maintain visual materials that support the company’s brand across marketing, internal communications, and event-related materials.
Event Photography – Document company events and activities through photography for internal use, marketing content, and brand communication.
POSM & Print Production Support – Assist in the preparation and production of POSM, printed materials, and other branding items while ensuring visual consistency with brand guidelines.
Production Problem-Solving – Help identify and propose practical solutions for issues that arise during design, printing, and production processes.
Equipment Management – Support the management and maintenance of design and photography equipment used for branding and communication purposes.
Brand Identity Design
Visual Communication
Marketing & Promotional Design
Print & POSM Production Workflow
Event Photography
Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Design Problem-Solving
Professional Areas
Visual Identity and Creative Direction
Strategic Communications and Brand Management
Academic Areas
ResearchAreas
Senior Graphic Design Specialist
The American University of Science (AUS)
St. Thomas Aquinas Campus (STAC)
Sep 2025 - Present
Currently responsible for leading branding-related design initiatives and maintaining visual consistency across various company materials. This role involves supporting cross-department communication through clear visual solutions, overseeing branding assets, and contributing to production planning for marketing and event materials.
Graphic Innovation Specialist
The American University of Science (AUS)
St. Thomas Aquinas Campus (STAC)
Jun 2024 - Sep 2025
Focused on developing creative visual materials and exploring practical design approaches to support branding and communication needs. Contributed to marketing campaigns, internal communication materials, and visual content development across digital and print platforms.
Principal Graphic Innovation Professional
The American University of Science (AUS)
St. Thomas Aquinas Campus (STAC)
Mar 2023 – Jun 2024
Joined the organization as part of the design and innovation team, supporting the creation of branding materials, marketing visuals, and event-related design assets. Assisted in maintaining brand consistency and translating ideas into functional visual outputs for various communication channels.
E-commerce Graphic Designer
Phuong Binh Group
2021 - 2023
Designed visual content for multiple brands in home appliances, coffee machines, industrial kitchen equipment, and phone accessories.
Created product images, banners, promotional graphics, seasonal shop themes, and social media visuals optimized for Shopee, Lazada, and other e-commerce platforms.
Designed product packaging for various brands, ensuring visual consistency and alignment with brand identity.
Developed trade expo designs, including booth layouts, event graphics, and printed marketing materials, enhancing the company’s offline brand presence.
Delivered designs for three major monthly sales campaigns, including double-day events (1/1, 2/2, etc.), mid-month, and end-of-month promotions, under tight deadlines.
Collaborated with marketing teams and printing partners to maintain brand consistency and deliver engaging, platform-specific designs across digital and physical channels.
Senior Graphic Designer/ Team Lead
D.O.E.
2019 - 2020
Led a design team of 1 junior and 2 senior designers, managing task delegation, setting workflows, and monitoring performance to ensure high-quality outputs.
Delivered three comprehensive product catalogs for three separate brands, covering 2,000+ SKUs each, ensuring accuracy, clarity, and visual consistency.
Designed diverse marketing materials, including packaging, POSM, web content, social media visuals, and event artwork, maintaining strong brand identity across all platforms.
Collaborated with internal stakeholders and external printing vendors to produce cohesive, on-brand marketing collateral that elevated brand visibility.
Optimized team processes, improving project turnaround times and achieving greater cross-platform design consistency.
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