CAMPUS
St. Thomas Aquinas
UNIT
Office of Publicity
POSITION
Principal Event Strategy Specialist
PHONE
+84 1900 6333 97
Nick Le
He/Him/His
Staff
Specialized in Event Management and Brand Activation, with a strong focus on delivering impactful brand experiences and engaging audience interactions.
SHARE PROFILE
I have over 5 years of experience in the advertising industry, specializing in event management and brand activation for both local and international brands. Throughout my career, I have led and executed integrated campaigns that create meaningful brand touchpoints and enhance audience engagement. With strong analytical capabilities and strategic insight, I focus on delivering impactful solutions that align with business objectives and drive measurable results.
Professional Statement
I strongly value establishing a clear and appropriate direction at the outset of every project. Proactiveness and a strong sense of responsibility are always my top priorities in my work. By fostering accountability and initiative, I aim to enhance cross-departmental collaboration, ultimately contributing to the successful execution of each project.
In my role as an Event and Brand Activation planner, I strive to contribute to the company’s strategic direction by developing meaningful brand storytelling and creating engaging, innovative experiences for students at the institution.
Through thoughtful ideas and well-executed initiatives, I hope to deliver effective outcomes that support the organization’s goals while contributing to the long-term growth and development of AUS.
Event & Activation Planning & Execution
Project Coordination
Cross-functional Communication
Budget Management
Problem-solving
Professional Areas
Protocol and Event Management
Strategic Communications and Brand Management
Academic Areas
ResearchAreas
Principal Event Strategy Specialist
The American University of Science (AUS)
St. Thomas Aquinas Campus (STAC)
2026 - Present
Plan and execute brand activation campaigns and events for AUS.
Activation/ Event Supervisor
ID Communications Group
October 2022 - October 2025
Manage the full activation and event project lifecycle from initiation to completion.
Develop strategic plans to define communication direction and campaign objectives.
Prepare cost estimations, manage timelines, and control project profitability.
Oversee on-site execution to ensure alignment with approved plans and quality standards.
Conduct post-campaign reporting and performance evaluation.
Senior Event Executive
JigSaw Communication
October 2020 - October 2022
Manage the full activation and event project lifecycle from initiation to completion.
Develop strategic plans to define communication direction and campaign objectives.
Prepare cost estimations, manage timelines, and control project profitability.
Oversee on-site execution to ensure alignment with approved plans and quality standards.
Conduct post-campaign reporting and performance evaluation.
Event Executive
Sen Communications
April 2020 - October 2020
Distilled briefs to execute
Strategic planning
Developed proposals with the internal team to implement the project.
BIOGRAPHY
SCHOLARSHIP
EXPERTISE
APPOINTMENT
ALBUM
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