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CAMPUS

St. Thomas Aquinas

UNIT

Office of Strategic Communications

POSITION

Digital Marketing Specialist

PHONE

+84 1900 6333 97

Martin Ho

He/Him/His

Staff

Digital Marketing Specialist with over 5 years of experience in planning and executing multi-channel marketing strategies, including Facebook Ads, Google Ads, SEO, and website optimization. Focused on driving qualified leads, improving campaign performance, and supporting business growth through data-driven marketing.

I am a Digital Marketing Specialist with more than five years of experience in developing and implementing digital marketing strategies across multiple platforms. My expertise includes performance marketing, search engine optimization (SEO), website management, and paid advertising campaigns on platforms such as Facebook Ads, Google Ads, Tiktok Ads, Zalo Ads

In my current role, I focus on optimizing digital campaigns to generate high-quality leads and improve overall marketing efficiency. I work closely with content teams and other departments to enhance brand visibility, strengthen online presence, and support institutional marketing objectives through strategic digital initiatives.

Professional Statement

My professional approach to digital marketing is centered on data-driven decision-making and continuous optimization. I believe that effective marketing strategies must combine creative communication with analytical insights to achieve sustainable results.

I am committed to leveraging digital platforms and marketing technologies to enhance brand visibility, engage target audiences, and generate meaningful business outcomes. Through continuous learning and adaptation to evolving digital trends, I strive to contribute to the long-term growth and success of the organizations I work with.

  • Planned and managed multi-channel digital marketing campaigns across Facebook Ads and Google Ads.

  • Optimized website performance and SEO structure to improve search visibility and organic traffic.

  • Developed digital lead generation strategies to support student recruitment and marketing campaigns.

  • Coordinated with content teams to create marketing materials and optimize ad creatives.

  • Monitored campaign performance and implemented data-driven optimization strategies.

  • Digital Marketing Strategy

  • Performance Marketing & Paid Advertising

  • Search Engine Optimization (SEO)

  • Social Media Marketing

  • Data Analytics & Campaign Optimization

  • Lead Generation & Conversion Strategy

Professional Areas

Strategic Communications

Strategic Communications and Brand Management
Academic Areas
ResearchAreas

Digital Marketing Specialist

United States National Council (USNC Education Vietnam)

September 2024 - Present

  • Conducted market research by industry sector and analyzed competitor activities.

  • Planned and executed integrated Digital Marketing campaigns including Website (SEO, UX, UI), Paid Media (Facebook Ads, Google Ads, Tiktok Ads, ...)

  • Implemented advertising campaigns across Google Ads, Facebook Ads, Tiktok Ads, and remarketing campaigns targeting specific customer segments.

  • Executed and optimized SEO strategies (On-page and Off-page) to improve organic keyword rankings and website visibility.

  • Conducted tracking, performance measurement, data analysis, and campaign optimization; prepared weekly and monthly performance reports.


Digital Marketing Specialist

The American University of Science (AUS)

St. Thomas Aquinas Campus (STAC)
September 2023 - September 2024

  • Planned and executed integrated digital marketing campaigns, including Website (SEO, UX/UI), Social Media, and Paid Media (Google Ads, Facebook Ads, TikTok Ads), aligned with institutional branding and enrollment objectives.

  • Implemented and optimized paid advertising campaigns with a focus on student acquisition, remarketing, and conversion performance.

  • Developed and executed SEO strategies (On-page and Off-page) to enhance organic visibility, keyword rankings, and website performance.

  • Managed tracking systems and performance analytics across digital platforms; conducted data analysis and continuously optimized campaigns based on KPIs.

  • Prepared weekly and monthly reports on campaign performance, providing insights and recommendations to support strategic decision-making.


Senior Digital Specialist

Lotte Mart Online

July 2022 – September 2023

  • Conducted market research by product category and analyzed competitor strategies.

  • Developed and implemented digital marketing campaigns by category, including Website, Social Media (Facebook, Zalo, Instagram, YouTube, TikTok), Google Ads, Facebook Ads, and Email Marketing.

  • Collaborated with brand partners such as Unilever to implement advertising campaigns for product categories.

  • Implemented tracking systems for the Lottemart Online e-commerce platform (Web/App) and optimized performance for Paid Media campaigns (Google Ads, Facebook Ads), Onsite campaigns, Email Marketing, and Zalo Official Account (OA).

  • Managed SEO campaigns for the website and monitored the progress of external partners.

  • Measured campaign performance, analyzed marketing data, optimized campaign effectiveness, and prepared weekly and monthly performance reports.

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