top of page
AUS Primary Institutional Logo — Horizontal Configuration (Silver on Dark Background Versi
CAMPUS

St. Thomas Aquinas

UNIT

Office of Publicity

POSITION

Principal Content Strategy Assistant

PHONE

+84 1900 6333 97

Hanzy Tran

She/Her/Hers

Staff

Content Strategy Executive with a background in marketing, specializing in social media planning and insight-driven content. Experienced in developing engaging narratives and supporting strategic content execution to drive audience growth and brand consistency.

I hold a Bachelor’s degree in Marketing from the University of Economics and Law (VNU-HCM), with a strong foundation in content development and audience engagement. My academic background has equipped me with both strategic thinking and practical execution skills in digital marketing.

Professionally, I have experience in content creation and social media management, including planning, writing, and coordinating visual assets for brand platforms. I have contributed to building and growing social channels, while ensuring content aligns with brand voice and audience insights.

Currently, I am working as a Content Strategy Assistant, focusing on developing insight-driven content and supporting strategic planning. My areas of interest include psychology-driven storytelling, communication, and creating meaningful connections between brands and their audiences.

Professional Statement

I approach content through the lens of human insight and strategic thinking, aiming to create meaningful and engaging communication. My focus is on translating audience behavior into structured content strategies that align with brand goals and drive sustainable growth.

  • Contributed to content development for major brand platforms, including social media posts and visual direction coordination.

  • Supported the growth of social channels, achieving increased engagement through insight-driven content strategies.

  • Developed structured content plans aligned with audience behavior and brand positioning.

  • Content Creation & Visual Design

  • Social Media Management (Facebook, TikTok, Instagram)

  • Event & Workshop Support

  • Creative Ideation & Trend Insights

Professional Areas

Strategic Communications

Strategic Communications and Brand Management
Academic Areas
ResearchAreas

Principal Content Strategy Assistant

The American University of Science (AUS)

St. Thomas Aquinas Campus (STAC)
2025 - Present
  • Supporting the development of insight-driven content strategies across digital platforms

  • Translating audience behavior into structured content directions and social media execution

  • Collaborating with cross-functional teams to ensure consistent and impactful brand messaging


Marketing Collaborator

ACFC

2023 - 2024
  • Develop and publish engaging content across social media platforms (Facebook, TikTok, Instagram) to enhance brand visibility and audience engagement.

  • Contribute creative ideas and provide operational support for events and workshops.

BIOGRAPHY

SCHOLARSHIP

EXPERTISE

APPOINTMENT

ALBUM

Search Options

⌂ Home / Directory / People / Hanzy Tran

bottom of page