

CAMPUS
St. Thomas Aquinas
UNIT
Office of Publicity
POSITION
Principal Content Strategy Assistant
PHONE
+84 1900 6333 97
Hanzy Tran
She/Her/Hers
Staff

Content Strategy Executive with a background in marketing, specializing in social media planning and insight-driven content. Experienced in developing engaging narratives and supporting strategic content execution to drive audience growth and brand consistency.
SHARE PROFILE
I hold a Bachelor’s degree in Marketing from the University of Economics and Law (VNU-HCM), with a strong foundation in content development and audience engagement. My academic background has equipped me with both strategic thinking and practical execution skills in digital marketing.
Professionally, I have experience in content creation and social media management, including planning, writing, and coordinating visual assets for brand platforms. I have contributed to building and growing social channels, while ensuring content aligns with brand voice and audience insights.
Currently, I am working as a Content Strategy Assistant, focusing on developing insight-driven content and supporting strategic planning. My areas of interest include psychology-driven storytelling, communication, and creating meaningful connections between brands and their audiences.
Professional Statement
I approach content through the lens of human insight and strategic thinking, aiming to create meaningful and engaging communication. My focus is on translating audience behavior into structured content strategies that align with brand goals and drive sustainable growth.
Contributed to content development for major brand platforms, including social media posts and visual direction coordination.
Supported the growth of social channels, achieving increased engagement through insight-driven content strategies.
Developed structured content plans aligned with audience behavior and brand positioning.
Content Creation & Visual Design
Social Media Management (Facebook, TikTok, Instagram)
Event & Workshop Support
Creative Ideation & Trend Insights
Professional Areas
Strategic Communications
Strategic Communications and Brand Management
Academic Areas
ResearchAreas
Principal Content Strategy Assistant
The American University of Science (AUS)
St. Thomas Aquinas Campus (STAC)
2025 - Present
Supporting the development of insight-driven content strategies across digital platforms
Translating audience behavior into structured content directions and social media execution
Collaborating with cross-functional teams to ensure consistent and impactful brand messaging
Marketing Collaborator
ACFC
2023 - 2024
Develop and publish engaging content across social media platforms (Facebook, TikTok, Instagram) to enhance brand visibility and audience engagement.
Contribute creative ideas and provide operational support for events and workshops.
BIOGRAPHY
SCHOLARSHIP
EXPERTISE
APPOINTMENT
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