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Hanzy Tran

She/Her/Hers

+84 1900 6333 97

St. Thomas Aquinas Campus

Office of Publicity

Principal Content Strategy Assistant


Content Strategy Executive with a background in marketing, specializing in social media planning and insight-driven content. Experienced in developing engaging narratives and supporting strategic content execution to drive audience growth and brand consistency.

I hold a Bachelor’s degree in Marketing from the University of Economics and Law (VNU-HCM), with a strong foundation in content development and audience engagement. My academic background has equipped me with both strategic thinking and practical execution skills in digital marketing.

Professionally, I have experience in content creation and social media management, including planning, writing, and coordinating visual assets for brand platforms. I have contributed to building and growing social channels, while ensuring content aligns with brand voice and audience insights.

Currently, I am working as a Content Strategy Assistant, focusing on developing insight-driven content and supporting strategic planning. My areas of interest include psychology-driven storytelling, communication, and creating meaningful connections between brands and their audiences.

Professional Statement

I approach content through the lens of human insight and strategic thinking, aiming to create meaningful and engaging communication. My focus is on translating audience behavior into structured content strategies that align with brand goals and drive sustainable growth.

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